Case Study 1 - Rebranding

How I convinced skeptical partners to rebrand a fintech — and why they had to

Full rebrand for a payment platform in the influencer marketing space

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Case Study 2 - Zexel Users

Three users, one product, no instruction manual

Designing a payment platform for users with radically different needs

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Case Study 3 - The Lazy Lightning

How wanting to do less work led to better results.

And taught me to redesign systems instead of pushing harder

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